Small Business

Recession. More than likely, the mere mention of that word elicits an emotional response. It could bring up feelings of dread and panic, as it does in most people. However, for the savvy business owner, the thought of uncertainty in the economy should signal opportunity. As Warren Buffett once said, “Be fearful when others are

As entrepreneurs, we understand the need for marketing. However, we don’t always understand how we should market our businesses. Marketing is a different animal than the other areas of business. It operates by a different set of rules that can seem like they have no rhyme or reason. As a result, we’re often left frustrated

Pricing is a delicate subject. If you set your pricing too low, your margins will suffer, and the business won’t flourish. Conversely, customers might choose to look for more affordable options if they’re too high. How you set your pricing can ultimately, influence every part of your business. But sometimes it’s necessary to increase your

Most small business owners face incredible competition. Everyone is competing for a share of the market, and once they have it, they compete to expand that share. Yes, friends, it’s no secret that the world of business can be cutthroat. It’s not for the faint of heart. To succeed, you must have a competitive drive

One of the most challenging aspects of business ownership is people. Each one has different skills, needs, and personalities. As a business owner, it’s your job to put them in the places that make the best use of their abilities and fulfill their needs while mixing personalities that may, or may not, be the best

Business owners must be adaptable and creative to keep up with consumer trends, changes in business, and the demands of the economy. Sometimes, that means discontinuing a product, service, or market offering. But it may not always be easy to decide when to cut a product offering. Today, we’ll measure things like consumer demand, cost