Small Business

As Registered Investment Adviser (RIA) firm owners, we realize that marketing is essential to success and growth. Yet, it’s often perplexing to us. You see, optimizing your marketing isn’t just about having a marketing strategy; it’s about measuring its performance through Key Performance Indicators (KPIs) to ensure that your efforts are paying off. In this

The financial services industry is highly competitive. While winning new clients is a necessity, achieving “customer stickiness” is a paramount goal. This term refers to the tendency of clients to return for repeat business, reflecting their loyalty to your brand and the quality of service you provide. Multiple factors influence stickiness, including product quality, pricing,

As the owner of Registered Investment Adviser (RIA) practice, recognizing when and how to explore shifting to a niche market share can be a game changer for your firm. But how do you know it’s time to make this strategic shift? It’s not as simple as looking at numbers and data; it’s a feeling, a

As we approach each new year, it’s important to take a moment to reflect and assess where your business is at. Doing so can help you solidify your goals for the coming year and provide some clarity as you work toward the eight-figure exit. As an RIA owner, an end-of-year checklist is essential. However, you

As Registered Investment Adviser (RIA) firm owners, we have a strange relationship with marketing. We understand that in order to achieve the growth required to have an eight-figure exit, marketing is necessary. However, because marketing doesn’t react in a linear sense, we often view our marketing spend as “wasted money.” I believe this is because

Driving your Registered Investment Adviser (RIA) firm toward the eight-figure exit can be grueling. It’s a lengthy process with many moving parts. As you work to improve one area of your business, you will create new challenges in others. Fortunately, there’s a secret weapon at your disposal. Your firm’s intellectual property (IP) and trade secrets

For years, you’ve been working toward the eight-figure exit. You’ve finally received a letter of intent and you’re ready to sit down at the table to negotiate the sale of your Registered Investment Adviser (RIA) firm. It’s one of the most exciting times of your life but the timing couldn’t be worse. Recent or pending

As the owner of a Registered Investment Adviser (RIA) business, you face a daily onslaught of risk. How you handle those risks can significantly affect your business. Having the right protections in place could decide the fate of your firm and your own financial future. In this entry, I’m going to look at some of

Have you ever considered the relationship between your RIA’s marketing and sales departments? Are they working in harmony to achieve the same goal, or do they operate as separate entities that occasionally cross paths? Marketing and sales alignment is an essential element in creating sustainable growth for the eight-figure exit. In this entry, I’m going

Sales are a vital part of any business. Without them, your company won’t last very long. But what can we learn from them? It may be tempting to view sales projections as just a way of determining what your year-end revenue might look like, but you’d be missing the full picture if you do. You

As your business has grown, it likely became more complicated. You started off with just a handful of clients who were willing to put their trust in an upstart. Now, you find yourself serving more affluent clients and seeing that they provide a more efficient path to revenue growth. Unfortunately, your book is full, and

Driving your Registered Investment Adviser (RIA) toward the eight-figure exit demands a strategic approach that balances your growth aspirations with operational efficiency. In my last entry, I discussed why decentralization is a necessity for those seeking true value growth. Today, I’m going to continue by discussing one of the more practical aspects of decentralizing. After