Marketing

TikTok—when people hear the name, they think of viral dances and catchy trends. But there’s a lot more brewing behind those short clips. As of November 2023, the hashtag #TikTokMadeMeBuyIt had racked up a staggering 75 billion views. As brands look to reduce the gap between discovery and purchase, they are leaning on TikTok shopping […]

It’s hard to spend a day online without seeing or hearing the word “influencer.” Influencing has become so massive that many view it as a viable and desirable career path. According to research, 57% of surveyed Gen Zers said they’d like to become a social media influencer, compared to 41% of adults overall. There are

Trying to get cozy with Instagram’s algorithm feels a bit like trying to solve a Rubik’s cube—it’s constantly changing, and just when you think you’ve got it solved, another obstacle appears. While we may never crack its full code, there are some tricks and tips you can use to give your business’s Instagram strategy a

Ever wondered why Apple hosts multiple versions of its site for different countries? It’s because of international SEO. This approach is crucial for brands aiming to make an impact on a global scale. Creating an international SEO strategy requires thoughtful planning and execution. You’ll need to account for local search engines, cultural and language differences,

So you’ve got the followers, the engagement, and the content. Brands are sliding into your DMs on your social media accounts, and now you’re thinking about leveling up. The answer? An influencer media kit. Start selling online now with Shopify Start your free trial What is an influencer media kit? An influencer media kit is

While some may think email marketing is dead, that’s far from the truth. Data shows that a successful email marketing strategy can generate $36 of return on investment (ROI) for every $1 spent. This can have massive benefits for your business. But many business owners and managers get stumped on how to create a newsletter

Any business owner can (or at least should) tell you that a solid marketing strategy is an absolutely crucial part of any successful business. But the problem is, it’s hard to know which strategies will work in any given circumstance. That’s why marketing books are so useful. They can open your eyes to whole new

While the practice may seem outdated or low in value, you might be surprised at how much your business can benefit from a solid email marketing strategy. In fact, the email marketing market is projected to be worth an impressive $17.9 billion by 2027. But here’s the key: You can’t just send out a few

In today’s buzzing digital world, building and maintaining relationships is non-negotiable if you want to grow your brand and boost brand loyalty. And community management is a critical tool in achieving that. Good community management is about engaging with your followers and customers in reliable, tried-and-true ways—but also in innovative and creative ways. The name

As a business owner, have you ever considered SMS marketing to reach your audience? If not, you’re missing out on a powerful and fast-growing communication channel. Last year, 55% of businesses texted their customers and got high open rates and click-through rates. With a phone in almost every pocket or on every desk, it’s no

Ever since the birth of the platform, the inner workings of YouTube’s algorithm have been something of a mystery to content creators. Many toil for hours on end trying to figure out the magic formula to maximizing their video performance and possibly even becoming an overnight viral sensation. But there’s good news: It’s not a