If Financial Advisors Know Coaching Works— Why Don’t You Have One?

Every financial advisor I know can rattle off the stats in their sleep…

• Vanguard’s Advisor Alpha study shows advisors add about 3% per year in net returns.
• Russell Investments’ 2024 study puts that number at 3.52% per year.
• Morningstar’s “Mind the Gap” report found that self-directed investors underperform by 1.7% per year because they try (and fail) to time the market.

You use these numbers every day to explain why clients shouldn’t DIY their investments. Because they’ll make emotional decisions, miss opportunities, and leave money on the table.

But here’s the thing…

Are you doing the exact same thing with your business?

Because most advisors I talk to don’t have a business plan—they just have a job they created for themselves.

They’re drowning in operations, dealing with needy clients, struggling to find good employees, and grinding it out just to maintain the revenue they’ve already built.

Sound familiar?

If you believe a financial advisor adds value for clients, then you should believe that a coach can add value for you—not with fluffy motivation, but with real, practical strategies that drive revenue, free up your time, and make your business run better.

1. Your Business is an Investment—So Why Are You Managing It Like an Expense?

When a client hesitates to pay for financial advice, what do you tell them?

• “You’re not paying for my time, you’re paying for my expertise.”
• “This isn’t a cost—it’s an investment in your future.”
• “If you don’t get this right, it’s going to cost you far more than my fee.”

Now, ask yourself this—why aren’t you applying the same logic to your own business?

Because the truth is, you’re leaving money on the table every single day you try to figure this out alone.

A coaching program isn’t an expense—it’s a revenue multiplier. It helps you:

• Raise your fees with confidence (because you’re undercharging right now).
• Structure your team so you’re not the bottleneck (so you can actually take a vacation).
• Implement systems that get you out of the weeds (so you stop drowning in client requests and admin work).

You wouldn’t tell a client to wing it with their investments—so why are you doing it with your business?

2. A Coach Helps You Avoid Expensive Mistakes (That Are Costing You More Than Their Fee)

Investors make emotional, irrational decisions all the time. That’s why they need you.

But advisors? They make business mistakes that are just as costly:

• Hiring the wrong person (or waiting too long to fire someone).
• Keeping fees too low and giving away too much value for free.
• Trying to do everything themselves because “no one can do it as well as I can.”

I once worked with an advisor who had a solid business but a broken model:

• His revenue was high, but his margins were terrible.
• He was working 60+ hours a week.
• His team was overwhelmed, and he was stuck micromanaging.

By restructuring his pricing, offloading the wrong clients, and freeing up his time, he doubled his income in 18 months—without adding a single new client.

That’s what a coach does.

They don’t just help you make more money—they help you keep more of it and work less for it.

3. If You’re Stuck in the Weeds, You’re Not Running a Business—You’re Just Overpaying for a Job

Let’s be real—most advisors aren’t actually running a business.

They’re running a glorified job with overhead.

• You’re still involved in every client issue because you don’t trust your team to handle things.
• You’re handling tasks an admin should be doing because “it’s easier if I do it myself.”
• You’re so deep in the day-to-day that you never actually work on strategy.

If you keep operating this way, your business will never be worth more than the revenue it generates today.

A coach helps you:

• Turn your practice into a real business—one that runs smoothly even when you take time off.
• Build a self-sustaining model so clients aren’t relying on you for every little thing.
• Increase your business’s valuation so when you decide to exit, you’re not just selling a book of clients—you’re selling a real enterprise.

4. The Best in Every Field Have Coaches—Why Don’t You?

Every elite performer has a coach.

• Michael Jordan had a coach.
• Tom Brady had a coach.
• CEOs at billion-dollar companies have executive coaches.

Why?

Because they know what got them to this level isn’t enough to get them to the next one.

But most advisors hit $250K–$500K in revenue and get stuck. They stay comfortable. They keep grinding.

And eventually, they burn out.

If you want to be average, keep going it alone.
If you want to build a business that scales beyond you, start treating it like a business.

So, Is a Coach Worth It? Let’s Be Honest.

Let’s put it plainly:

• If you believe a financial advisor adds ROI for clients, you should believe a coach adds ROI for you.
• If you believe investors need accountability to stay on track, you should believe you need the same for your business.
• If you believe winging it is a bad investment strategy, you should believe winging it is a bad business strategy.

So the real question isn’t, “Is a coach worth it?”

It’s “How much is it costing you NOT to have one?”

If you’re ready to turn your practice into a scalable, self-sustaining business, let’s talk.

Click here to schedule a strategy call.