Let’s get real—most business owners grind harder than ever but never break past a certain income level. They have the skills, the ambition, and the drive, but they keep hitting an invisible ceiling.
Why? Because they’re making the same mistakes over and over again. Mistakes that keep them stuck in the business instead of scaling it into a machine that works without them.
After 30 years as a business owner and coaching/consulting literally thousands of business owners, I’ve discovered that the root of our problems is found in these seven obstacles. If you don’t eliminate these seven obstacles, you’ll never hit that DecaMillionaire status.
7 Obstacles to Reaching Your Goals
1. You’re Focused on Too Many Things
As my coach Rory Vaden says, “Diluted focus = diluted results.”
If you’re spreading your energy across a dozen different strategies, projects, or distractions, you’re never going to make real progress.
Imagine you have $10 to invest in your business. If you put all $10 into one strategic move, you’ll see a measurable impact. But if you spread it across 10 different efforts, each gets only $1 worth of attention—and you get minimal results.
Stop trying to do everything. Pick the one area that will drive the biggest change and go all in.
2. You Have No Clear 90-Day Plan
If you can’t tell me exactly where you want to be in three years—and exactly what you’re doing in the next 90 days to get there—you’re already behind.
I’ve asked, “What do you truly desire from your life?” But many times, owners can not provide a clear answer. More than not, there is a blank stare. Why is it that most business owners never take the time to define their own goals? BTW – The ones who do – THEY HIT THEM! Period.
According to a Dominican University study, people with written goals are 42% more likely to achieve them. Get specific. Write down your goals. Then break them into 90-day action steps and execute relentlessly.
3. You’re Listening to Too Many Opinions
Conflicting advice leads to confusion and wasted time.
Many business owners bounce from book to book, coach to coach, webinar to webinar—absorbing tons of information but never applying any of it. They tweak their strategy every week based on the latest podcast episode they listened to.
The highest performers don’t do that. 76% of top business leaders credit a single coach or mentor for their biggest breakthroughs. Find one trusted advisor, commit to their strategy, and stop chasing every new idea.
4. You Say “Yes” to Too Many Small Things
Every time you say yes to something small, you say no to something that could 10X your business.
In the early days, I took every meeting, every opportunity, every client—because I was hungry. But that’s not how you scale. Learning to say no is what creates freedom.
The most successful entrepreneurs prioritize only the highest-impact tasks. Everything else? Nope. Not worth my time.
5. You’re Not Charging What You’re Worth
Most business owners are in a race to the bottom with their pricing. They believe lowering their fees will attract more customers. It doesn’t. It attracts bad customers.
Premium businesses charge premium prices because they deliver premium results. When I finally raised my rates, I lost the bargain hunters—but gained serious, high-value clients. And my revenue soared.
Want better clients? Charge more.
6. You’re Not Speaking to Your Ideal Clients the Right Way
Are you obsessing over your ideal client’s pain points more than they are? If not, you’ll never stand out.
Your messaging needs to be crystal clear: Here’s your problem. Here’s why it’s costing you. Here’s how I fix it.
I worked with a client who struggled to close deals. After we laser-focused his message on three specific pain points his target audience faced, he signed two premium clients in three weeks—more than covering his coaching investment.
When you dial in your message, people come to you ready to buy.
7. Your Calendar Doesn’t Reflect Your Goals
Your calendar is a mirror of your priorities. If I looked at your schedule right now, would it show the habits and actions of someone who is on the path to becoming a DecaMillionaire?
- Stack client meetings into one day. Successful business owners don’t scatter meetings all week—they batch them.
- Dedicate one full day per week to working ON your business. Not in it—on it.
- Eliminate time-wasters. If it’s not leading directly to revenue, why is it on your calendar?
- Give yourself a break. Weekly, you need at least one day (probably two) when you are entirely dark – away from your business.
McKinsey reports that professionals waste 28% of their time on emails and scheduling. That’s nearly a third of your workweek gone. Take control of your time, and you’ll take control of your business growth.
The Bottom Line
Becoming a DecaMillionaire isn’t a hope or a wish. It’s a decision.
- Focus on one high-impact goal.
- Create a 90-day action plan.
- Stop taking advice from everyone and pick one trusted advisor.
- Say no to distractions.
- Charge what you’re worth.
- Nail your messaging and speak directly to your ideal clients.
- Make sure your calendar reflects your goals.
You can reach your wildest dreams, but only if you stop making these mistakes and take bold, decisive action.
If you’re serious about scaling your business without burning out, book a FREE STRATEGY CALL with one of our strategists today. We’ll help you pinpoint the exact shifts you need to make to break through your ceiling and accelerate toward DecaMillionaire status.
No more excuses. No more distractions. Just results.
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