The financial services industry is highly competitive. While winning new clients is a necessity, achieving “customer stickiness” is a paramount goal. This term refers to the tendency of clients to return for repeat business, reflecting their loyalty to your brand and the quality of service you provide. Multiple factors influence stickiness, including product quality, pricing, convenience, and most importantly, the customer experience. In this article, I am looking into the world of internal marketing and its potential to create client stickability by focusing on the customer experience. Let’s explore how this approach can not only help to retain existing clients but also attract new prospects. Follow Along With The Financially Simple Podcast! This week on The Financially Simple Podcast: (01:01) What is customer “stickiness”? (03:56) How do we create stickability? (05:41) The populist approach (08:30) Internal marketing doesn’t have to be stale and boring (09:55) Recognize and celebrate your […]
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