As Registered Investment Adviser (RIA) firm owners, we have a strange relationship with marketing. We understand that in order to achieve the growth required to have an eight-figure exit, marketing is necessary. However, because marketing doesn’t react in a linear sense, we often view our marketing spend as “wasted money.” I believe this is because we can’t immediately see a return on our investment (ROI). In today’s entry, I’m going to look at ways of maximizing ROI in RIA marketing, so you can be confident in your marketing spend. Follow Along With The Financially Simple Podcast! This week on The Financially Simple Podcast: (00:50) Business Owners See Marketing As a Luxury (02:55) The “Basics” Around Marketing (04:27) Two Key Metrics (07:03) Calculating a Break-Even Point for Your Marketing (11:11) How Much Money Should You Spend On Marketing? (14:20) Are Your Marketing Efforts Increasing Your CLV? (17:22) The Unquantifiable Aspects […]
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