Have you ever considered the relationship between your RIA’s marketing and sales departments? Are they working in harmony to achieve the same goal, or do they operate as separate entities that occasionally cross paths? Marketing and sales alignment is an essential element in creating sustainable growth for the eight-figure exit. In this entry, I’m going to explore the relationship between sales and marketing, as well as some helpful metrics you can track to develop much-needed synergy. Follow Along With The Financially Simple Podcast! This week on The Financially Simple Podcast: (00:55) Common sense definition of marketing (02:44) The brass tacks of sales and marketing (04:27) Some key metrics (08:34) Factors that impact your churn rate (12:38) What is your break-even point? (14:14) Marketing doesn’t work in a straight line (17:27) Create a feedback loop Marketing and Sales Alignment: Solving Common Pain Points I’ve often said that being a business […]
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