As a business owner, you’ve likely heard about creating company core values at least once. In fact, you’ve probably got a list of a few core values tucked away somewhere. But operating a values-based organization requires more than writing a few inspirational words and inserting them into your company handbook. In this entry, I’m discussing the importance your company’s core values have on differentiating yourself from the competition and giving you 4 ways to communicate them with your customers. Follow Along With The Financially Simple Podcast! This week on The Financially Simple Podcast: (1:33) Why core business values matter (3:10) Putting your values to work (4:34) How Chick-fil-A integrated its values into their culture (9:35) 4 ways to communicate your company’s core values with customers (9:44) Listing values on your website (11:08) Displaying values through actions (11:34) The power of “Cause Marketing” (12:48) Values-based consumer testimonies Why Company Core […]
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