July 2023

How to Create a Newsletter That Turns Subscribers into Buyers

How to Create a Newsletter That Turns Subscribers into Buyers

While some may think email marketing is dead, that’s far from the truth. Data shows that a successful email marketing strategy can generate $36 of return on investment (ROI) for every $1 spent. This can have massive benefits for your business. But many business owners and managers get stumped on how to create a newsletter

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0,000 Pet Adoption Scam: How He Lost His Inheritance

$100,000 Pet Adoption Scam: How He Lost His Inheritance

Emotion-based scams are out in force right now. The latest saw an American serviceman — we will call him Dave — living in Germany who lost his life savings trying to buy a dog. After downloading a recommended app to buy a pet — which he doesn’t blame, incidentally — he found a seller who

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