Loss aversion definition Loss aversion is when people are more sensitive to investment losses than gains of a similar value, said Prasad Ramani, a chartered financial analyst and co-founder of Syntoniq, a behavioral fintech company. “For example, a $500 loss hurts us more than the pleasure of gaining $500,” Ramani, who’s based in Seattle, said…
The article What Is Loss Aversion? originally appeared on NerdWallet.
https://www.nerdwallet.com/article/investing/loss-aversion
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